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FUKUSHIMA Kimono Experience in Ouchi-juku

Date: April–November (Closed: Sundays and Mondays), December–March
Price: ¥9,000 (Reservation required) | English Interpreter: ¥15,000 per booking

●Time required Approx. 3 hours ●Operation time 9:30 a.m.–12:00 p.m.

①Travel back in time to the Edo period! Dress in a glamorous kimono and stroll through Ouchi-juku, a town with 300-year-old traditional buildings, alongside a guide.
②Relax in a traditional house with matcha and yokan (included in the fee).
③Learn about life in Ouchi-juku at the time at the Ouchi-juku Townscape Exhibition Hall (admission included).

9:30	Gathering
9:30	Move to dressing space
9:40	Kimono dressing
10:00	Free exploration in Ouchi-juku
12:00	Changing back*Times are approximate

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Stroll Through the Charming Streets of Ouchi-juku in a Kimono

Walk through Ouchi-juku, which retains the atmosphere of the Edo period, in a traditional kimono. By walking as if you are part of the townscape, you can experience an immersive feeling that goes beyond simple sightseeing. Don’t miss the view from the observatory that overlooks the entire town.

A Special Moment Relaxing in a Traditional House

During your walk, take a quiet moment at a traditional house standing along the street while enjoying tea and Japanese sweets.

Discovery and Learning Along the Way

Visiting the souvenir shops lining the street is one of the joys of Ouchi-juku. Explore while touching local specialties, pickles, and local sake. Along the way, don’t forget to stop by the Ouchi-juku Townscape Exhibition Hall, which tells the story of life in the Edo period.

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Tour information

Date	April–November (Closed: Sundays and Mondays), December–March
Experience time	9:30 a.m.–12:00 p.m.
Payment method	Credit Card
Experience fee	¥9,000 (Reservation required) \| English Interpreter: ¥15,000 per booking (Reservation required)
Included	Kimono dressing (Japanese support), matcha and yokan at Ishiharaya (another shop if Ishiharaya is closed), admission to Ouchi-juku Townscape Exhibition Hall
Experience place	Ouchi-juku
Meeting place	Ouchi-juku Parking Lot (Look for local staff wearing pink polo shirts)
Participants(max)	8 people
Participants(min)	1 person
Transportation	Approx. 55 mins by car from Aizuwakamatsu I.C. on Banetsu Expressway/Approx. 2 hours 10 mins by car from Fukushima Airport
Notes	Approx. 55 mins by car from Aizuwakamatsu I.C. on Banetsu Expressway/Approx. 2 hours 10 mins by car from Fukushima Airport
Organizer	Shimogo Tourism Association
Cooperation	Fukushima Prefecture Tourism & Local Products Association

FUKUSHIMA Kimono Experience in Ouchi-juku

Stroll Through the Charming Streets of Ouchi-juku in a Kimono

A Special Moment Relaxing in a Traditional House

Discovery and Learning Along the Way

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