Another hometown You can feel the bond of heart

Whatʼs Local Tourism ?

"Local tourism" is about experiencing the nature, food, and culture unique to a region, and reliving the lifestyle rooted in that place. Kokofuru Tohoku is a travel site that offers this kind of local tourism. Through travel experiences, you can connect with people, strengthen your attachment to the region, love the area, and come to think of it as "hometown." We propose a form of travel that is a little different from "tourism."

Recommend

Tour

YAMAGATA
Pickup

The Colors of the Snow Country

Date
By request (Weekdays preferred)
Price
30,000 JPY per person
AKITA
Pickup

Relaxing Zazen Experience at a Quiet, Nature-Rich Temple in the Suburbs of Kakunodate

Date
Year-round
Price
¥5,000
YAMAGATA
Pickup

Zao Giant Icefall Snow Trekking Tour from Tendo Onsen

Date
January 9 (Fri)–March 15 (Sun), 2026 *Excludes Wednesdays and Thursdays
Price
¥23,800
YAMAGATA
Pickup

Zao Snow Monsters: Snow Hiking Tour from Tendo Onsen

Date
January 9 (Fri)–March 15 (Sun), 2026 *Excludes Wednesdays and Thursdays
Price
¥19,800
AKITA
Pickup

Walking with Akita Inu (Wellness Walking)

Date
Year-round | 9:30 a.m.–11:00 a.m. (Morning Session) / 1:30 p.m.–3:00 p.m. (Afternoon Session) *Tours available on weekends and holidays (closed during New Year holidays)
Price
Adult: ¥3,000 per person; Child (elementary student): ¥1,000 per person; Preschooler: Free
YAMAGATA
Pickup

A Private Dialogue with the Brewer – The Spirit of “Yazaemon”

Date
By request (Subject to Chairman's schedule)
Price
33,000 JPY per person (Min. 2 pax)
YAMAGATA

The Toji’s Path: Craftsmanship & Terroir

Date
By request (Weekdays recommended)
Price
55,000 JPY per group (up to 4 pax) Additional person: +11,000 JPY per pax
YAMAGATA
Pickup

The Artisan’s Perspective

Date
By request (Year-round)
Price
15,000 JPY per person
FUKUSHIMA
Pickup

Kimono Experience in Ouchi-juku

Date
April–November (Closed: Sundays and Mondays), December–March
Price
¥9,000 (Reservation required) | English Interpreter: ¥15,000 per booking
AOMORI
Pickup

Hirosaki Neputa Musical Performance Live: NEPUTA sa KADARE

Date
Held during specific events or upon request for groups
Price
Local Cuisine + Alcohol Plan: from ¥5,000 / Local Cuisine + Non-Alcoholic Plan: ¥4,000

About TOHOKU

The local people of Tohoku have a gentle philosophy of life: living together with nature, admiring its seasonal beauty and bringing its spirit into their folk entertainment and cuisine culture.
Visitors can enjoy the region’s stunning scenery throughout the year from springtime cherry blossoms covering the hillsides to refreshing sounds of flowing streams in summer, vibrant colours of autumn in the mountains and magical snow scenes during winter.

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Contact: JTB Corp info@kokofuru-tohoku.com